Embedded Generosity

Now that November is here Christmas is lingering at the edge of everyone’s thoughts.  We all want to find that perfect gifts for our loved ones , but (if you are anything like me)  the frenetic consumerism starts to get to get to you after a while. Recently I wrote an article for Converge Magazine about a new business model that is all about giving. Read here about how companies and consumers are creating a new market and, perhaps, be inspired to consider products embedded with generosity this holiday season.